FIFA is arguably the largest game played amongst many persons living in and out of Nairobi and also regionally in East Africa. FIFA constitutes to up to 80% of games being played in many of the gaming lounges.
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‘Walk into any gaming lounge in Nairobi, Kiambu, Kisumu etc and FIFA will be the most played game you will see on the screens. Out of 10 screens in the lounge, 8 are being used for FIFA’ – Head of Marketing Jairus Ogembo.