HEVA ROLLS OUT A GAMING AND E-SPORT INDUSTRY SUPPORT FACILITY THROUGH A SPONSORSHIP AGREEMENT WITH ACE PRO GAMING IN KENYA.
HEVA Fund, an East African fund that invests in the transformative social and economic potential of the creative economy sector in the East African region, through finance solutions, business acceleration and public/private partnerships.
HEVA is kicking off a gaming and e-sport facility with an initial sponsorship investment of KES 0.25 million to support Ace Pro Inc. (under Two Digital Ideas), gaming and e-sport tournament dubbed the “E-Lig University Series”. This sponsorship will cover Season 1’s technical setup, public relations, and marketing, as well as to contribute to the prize pool.
Mr. Fanuel Opiyo O., the director of Ace Pro, says, “HEVA’s new facility for e-sports will go a long way to grow the industry in Kenya. We are looking forward to hosting 3 tournaments over the next 3 months as part of the first season. We are also looking forward to the next level partnership with HEVA.”
Through this facility, HEVA looks to support tournament organizers, game developers, and spectator activations, in order to accelerate the growth of this dynamic sector. Mr. George Mars Aloo, Insights and Innovations Manager at HEVA Fund, adds, “We’re very excited to become part of this fast-growing industry at this crucial time in its development. There’s a lot of potential in this sector.”
HEVA has remained at the forefront of helping producers of cultural goods, services and experiences to build high-value, profitable businesses, where new ideas will come to life, and where the highest potential for great profits, great jobs and happy people can be found.
For more information, contact:
|Mr. George M. Aloo
+254 20 4400 870
|Mr. Fanuel Opiyo O.